KIB Mission & Core Values

Keep Iowa Beautiful empowers Iowans to bring cultural and economic vitality into communities through improvement and enhancement programs. 

Building Stronger Communities - Developing Sustainable Futures.

  • Integrity – honoring our promises; embracing openness & transparency.
  • Passion – believing in our mission; achieving clarity of purpose; investing enthusiastically of our time, talent and financial resources.
  • Achievement – planning realistically; striving for optimal results; holding ourselves accountable; reaching for the stars.
  • Compassion – caring for Iowa; giving to others what we want for ourselves.
  • Enjoyment – seeking fellowship, friendship and fun while serving others; doing what we love and loving what we do.
  • Recognition – honoring one another’s gifts of time, talent and financial support.

 Keep Iowa Beautiful will:

  • Assist communities and organizations in cleanup and beautification projects
  • Conduct research studies to help understand why some people litter and show a lack of respect for land and property.
  • Provide anti-littering and beautification education programs.
  • Increase public awareness of the costs of littering and community cleanliness.
  • Encourage regional groups and communities to become Keep Iowa Beautiful affiliate/partner members.
  • Conduct market research.

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